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Kick ’n’ Rush Participates in China Sport Show with Popular Animation Merchandise
Pubtime:2016-04-25
The 3-day 34th China International Sport Show was held in Fuzhou International Convention Center and the Kick ‘n’ Rush team was invited to join the event as the first animation star team. 

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The goal of Kick ‘n’ Rush is to promote the development of youth football education in China, help young students build a strong sense of determination, sense of team work and altruism, and lay a firm foundation for their education and physical growth. The original comic works of Kick ‘n’ Rush have been published on the internet, in magazines, and on mobile platforms, and have received widespread attention from fans. 

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The producer of Kick ‘n’ Rush, Magic Mall is a member of the DYTM group focusing on the development and operation of animation IPs. The company holds many original IPs including Kick ‘n’ Rush, Luobaobei and Running Man, and acquired the exclusive copyright for Santa from Finland and Song of the Sea last year. Magic Mall has integrated advanced resources and keeps digging into the inner value of brands through constant innovation.

Yinlang Sports is the official partner of Kick ‘n’ Rush’s derivative products. After months of research with Magic Mall’s visual expert team, they’ve produced creative football products with unique animation features. In this sports show, Kick ‘n’ Rush ball products including the Fire Wing, Energy Star, and Green Space will be released.

These products incorporate the flame design from the Kick ‘n’ Rush logo. Cool looks aside, the products are made of soft PU with a 2nd generation yarn liner, and the brand new sewing technique used provides protection to young children’s ankles, making it an ideal choice for football training and school competitions. Kick ‘n’ Rush will publish smart footballs, limited edition footballs, and collector’s edition footballs for fans in the future.

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At the sports show, Magic Mall also released concept designs for Kick ‘n’ Rush training gear. More products including limited edition T-shirts, scarves, flags, and medals will also be added to the product line. The company also plans to try more cross-discipline cooperation to realize the full potential of the IP and make it the symbol of Chinese Youth Sportsmanship. 
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